As a B2B business there are certain things that your website should have to attract great clients. B2B clients are different from the general consumer and have different needs. These four simple additions to your website will position your business to serve your B2B clients efficiently and in a way that exceeds their expectations.
Smart SEO/Keyword Strategy
A SEO strategy is not new for 2020, but it is still vitally important. There is still value in a well thought out and measured SEO strategy. SEO helps your site with organic search results and allows people to discover your site through search engines. Although the methods of using keywords have changed over the years, they are still as important as ever in the effectiveness and reach of your site.
Another thing that is not new but is becoming more and more important is a responsive design. Another term for this is mobile friendly design. Less and less people use computers to access websites as they are using their mobile devices. This means that if your website does not display and function well on a tablet or smart phone you will be losing visitors as fast as they arrive on your site.
The internet is loud and filled with so much information that people are overloaded. Clean design allows the user to feel less bombarded with information and feels relaxing compared to over designed sites. Look at the design and content of your site with a sharp eye and see if there is anything you can simplify for a better user experience.
Have you visited a website that features a pop-up window that you can chat in real time with a company representative? This is a popular website feature that is on the rise and worth considering. It allows the website visitor to interact with your company when their interest is at peak levels. This personal interaction can accelerate the lead generation process and gives the business a chance to have a personal dialogue about the potential client’s concerns in real time.
Your website will be constantly evolving over the course of your business life. You do not need to make major changes every month but pay attention to what is coming on the scene and staying. If other businesses are adapting and adding things that serve your clients better than your site, you will start to lose business. Website changes happen for a reason and often it is because the features are something clients want, so you cannot simply ignore them. Adapt and grow and so will your business.
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