Blog

Video marketing has been on the rise for a couple of years. For quite a while it was simply an option when it came to delivering content, but now using video has become a standard part of any marketing plan. There are a variety of reasons why video has become...

When you measure the effectiveness of your website are you looking at sales leads or conversions? Do you know the difference? Many companies are not aware of the separate categories and do not have an accurate measurement of their site’s success. Today we are going to...

Do you use your phone or tablet to search the internet? Maybe you are reading this article on your phone right now! In 2016 mobile usage surpassed desktop usage and three years later businesses are still adjusting. There is no question that your website needs to be...

Crafting a website copy is an important part of the design process. Your copy introduces, informs and builds trust with your target client. When done well it guides prospects through the sales process smoothly and efficiently. There are some common mistakes that can...

When you are working with a web designer and a marketing company you will hear a lot of acronyms. All this jargon can be confusing, so we created a short list of important acronyms and meanings so that you can be informed about what everyone is talking about during...

You should think of your website as the #1 marketing tool in your business. When people hear of a business one of the first things, they do is check out their website. This means it is often the first point of contact with a potential client and often what makes them...

Online marketing is not an overnight strategy and it takes time to see major results. For many business owners, the lack of immediate results can be discouraging and leaves people wondering if it is even worth the effort. First, it is absolutely worth the effort and...

Hiring a web designer who cannot handle your project is a major speed bump to your business. We have many clients who have started their website design or redesign with a different company and end up with us. This is usually because they have realized that their...

Social media marketing can feel like another thing on your to-do list and is often put on the back burner of marketing activities. Social media results are hard to measure and can take time to gain traction, but despite all the apparent cons there is one BIG positive...

Your website is often the first time a potential client is deep diving into your offerings. Maybe they have heard of your business and they are looking at your site for more info or maybe they came across your site via Google. No matter how they arrived, you want them...

We cannot count how many of our trade business owners think that a blog is not necessary for their business. From contractors to builders to plumbers, we hear time and time again that blogs will not benefit their marketing efforts. We are here to tell you that there...

There is a constant debate about whether a blog is important for your website. Some people are of the opinion that blogs are outdated and unnecessary but most content marketers and SEO experts agree that having an active blog on your website is still VERY important....

When adding creative professionals to your team you might think you need to find candidates who are creative AND experts in your industry. While it would be amazing to be able to find the perfect creative thinker who also has expert level knowledge, that is not easily...

Are you a person who wants to grow your business into an empire? Do you have a vision of massive growth, huge success and international influence? When you are standing at the bottom of the mountain of empire building it can seem impossible to reach that goal. So,...

Entrepreneurs often struggle to invest money in their own businesses. We resist paying others because we think we can do everything ourselves and we do not value our time as much as we value our money. Time is finite, we can never get it back. You can earn more money...

It is difficult to think about building or updating your website when your business is booming. You are so busy you are turning away clients! Why do you need to worry about having a professionally designed website? Well, if you think about your website as the hub of...

Have you heard the term zero-click search yet? If not, it is a matter of time. Zero click searches are shaking up the world of SEO practices and will continue to grow. So, today we want to give you a quick overview of what a zero-click search is and how it will impact...

The most important part of working with clients is to have clear lines of communication and an abundance of trust. When a client signs on with you the best way you can ensure that turns into a repeat client is to make the process easy and beneficial. Clear...

Last week we talked all about the types of difficult clients you might encounter in your business. You can read that here. Today we are going to dive deeper and talk about how to deal with each type of client.Indecisive/Committee Decision MakersThe main thing to...

Bill Gates once said “Your most unhappy customers are your greatest source of learning.”  It can be difficult to see the silver lining when you are in the midst of dealing with a difficult client. In our two-part series we are going to identify six common types of...

As business owners, we have so much freedom in scheduling our time and often with that much freedom we end up being pulled in a million different directions and our seemingly ample time is drained quickly. By creating your ideal day, week and month you can plan out...

If you are like me you are always looking for ways to be more productive. When I started using the Pomodoro technique I immediately saw an increase in my productivity. If you have not heard of the Pomodoro technique it is worth learning about how it can change your...

We are currently at the start of 2019, so people are working on goals and resolutions for the year. It is fun and exciting to make big goals that you imaging achieving by the end of the year, but unfortunately, it is also really hard to reach those big goals over the...