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What to Include in Your Client Welcome Pack

What to Include in Your Client Welcome Pack

It is so exciting when you sign a new client! A new project and a new challenge are always a boost to the energy in the business. A smooth onboarding transition makes for a great start to the relationship you have with your clients and that starts with a great welcome...

Four Ways to Get More Referrals

Four Ways to Get More Referrals

​Referrals to your business is the easiest way to get a new client. The potential client comes to you with some trust because they have been referred by someone they know or do business with. Usually referrals take a shorter amount of time to book and are a fairly...

How Great Businesses Build Clear Communication and Trust

How Great Businesses Build Clear Communication and Trust

The most important part of working with clients is to have clear lines of communication and an abundance of trust. When a client signs on with you the  best way you can ensure that is turns into a repeat client is to make the process easy and beneficial. Clear...

Four Things Your Website Landing Page MUST Include

Four Things Your Website Landing Page MUST Include

Whatever page on your website that visitors land on is called your landing page. It is the first place that you have a chance to impress potential customers and possibly be asked for more information about your company. Your landing page has one job, turn visitors...

What is the Difference Between Sales and Marketing

What is the Difference Between Sales and Marketing

Sales and marketing are two very different but very important functions of any business. They are often mashed together in the minds of entrepreneurs and one activity is measured by the other activities results. So, today we want to define what is included in sales...

Why It’s Important to Trust Your Hired Team

Why It’s Important to Trust Your Hired Team

When you reach the point in your business that you need to bring on employees or hire out projects to other professionals the biggest hurdle is finding people you can trust. Many business owners will stall their growth because they never find the right people or the...

What Does Your Business to Business (B2B) Website Need in 2020?

What Does Your Business to Business (B2B) Website Need in 2020?

As a B2B business there are certain things that your website should have to attract great clients. B2B clients are different from the general consumer and have different needs. These four simple additions to your website will position your business to serve your B2B...

4 Common Mistakes Made When Hiring A Web Designer

4 Common Mistakes Made When Hiring A Web Designer

You are ready to have a website built for your company and have decided to take the step of hiring a professional, smart decision! Your website is a cornerstone of your marketing efforts and should be a well thought out tool to share your product or service and...

How to Create Content For Your Social Media Marketing Strategy

How to Create Content For Your Social Media Marketing Strategy

Social media marketing has become an essential part of any comprehensive marketing plan. Consumers use social media to seek reviews, validate their purchase choices and look for social proof that other people have had a good experience as a customer. There are a lot...

Why is a Monthly Retainer Service Important for Your Website?

Why is a Monthly Retainer Service Important for Your Website?

Do you think of your website as a project that is completed and checked off your to-do list? Something you only go back to when you need to add content or redesign a page? Unfortunately, this is not the case but many people think it is. They have an amazing website...

Five Things You MUST Include on Your Website

Five Things You MUST Include on Your Website

You are moving forward with your business and developing (or improving) your website! Whether you are starting your site from scratch or improving the one you have it’s meant for one thing - to grow your business. There are many features, plugins and extras you can...

The Power of Long-Form Landing Pages

The Power of Long-Form Landing Pages

When a potential client finds themselves on your landing page the goal is for them to take action on the offer you are making. One of the more effective tools is the long-form landing page. Today we are sharing why we think this is an amazing tool for business owners...

SEO Strategies That Are Hurting Your Business

SEO Strategies That Are Hurting Your Business

We have talked a lot about SEO on this blog and how important it is to a digital marketing campaign. Despite its importance, a lot of people still don't know what it is, or how to handle it effectively. There are many savvy SEO experts you can hire to handle SEO...

Why Video Marketing Can No Longer Be Ignored

Why Video Marketing Can No Longer Be Ignored

Video marketing has been on the rise for a couple of years. For quite a while it was simply an option when it came to delivering content, but now using video has become a standard part of any marketing plan. There are a variety of reasons why video has become...

What is the Difference Between a Sales Leads and Conversions?

What is the Difference Between a Sales Leads and Conversions?

When you measure the effectiveness of your website are you looking at sales leads or conversions? Do you know the difference? Many companies are not aware of the separate categories and do not have an accurate measurement of their site’s success. Today we are going to...

Responsive Web Design or Mobile Friendly?

Responsive Web Design or Mobile Friendly?

Do you use your phone or tablet to search the internet? Maybe you are reading this article on your phone right now! In 2016 mobile usage surpassed desktop usage and three years later businesses are still adjusting. There is no question that your website needs to be...

Copywriting Errors that Ruin Sales

Copywriting Errors that Ruin Sales

Crafting a website copy is an important part of the design process. Your copy introduces, informs and builds trust with your target client. When done well it guides prospects through the sales process smoothly and efficiently. There are some common mistakes that can...

Marketing Acronyms You Need to Know

Marketing Acronyms You Need to Know

When you are working with a web designer and a marketing company you will hear a lot of acronyms. All this jargon can be confusing, so we created a short list of important acronyms and meanings so that you can be informed about what everyone is talking about during...

How To Make Your Website is Your #1 Marketing Tool

How To Make Your Website is Your #1 Marketing Tool

You should think of your website as the #1 marketing tool in your business. When people hear of a business one of the first things, they do is check out their website. This means it is often the first point of contact with a potential client and often what makes them...

How Long Does It Take to See Internet Marketing Results?

How Long Does It Take to See Internet Marketing Results?

Online marketing is not an overnight strategy and it takes time to see major results. For many business owners, the lack of immediate results can be discouraging and leaves people wondering if it is even worth the effort. First, it is absolutely worth the effort and...

Can Your Website Design Company Handle Your Project?

Can Your Website Design Company Handle Your Project?

Hiring a web designer who cannot handle your project is a major speed bump to your business. We have many clients who have started their website design or redesign with a different company and end up with us. This is usually because they have realized that their...

How to Use Social Media to Build Trust

How to Use Social Media to Build Trust

Social media marketing can feel like another thing on your to-do list and is often put on the back burner of marketing activities. Social media results are hard to measure and can take time to gain traction, but despite all the apparent cons there is one BIG positive...

Creating Website Content (Less Is More)

Creating Website Content (Less Is More)

Your website is often the first time a potential client is deep diving into your offerings. Maybe they have heard of your business and they are looking at your site for more info or maybe they came across your site via Google. No matter how they arrived, you want them...

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