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What Does Your Business to Business (B2B) Website Need in 2020?

What Does Your Business to Business (B2B) Website Need in 2020?

As a B2B business there are certain things that your website should have to attract great clients. B2B clients are different from the general consumer and have different needs. These four simple additions to your website will position your business to serve your B2B...

4 Common Mistakes Made When Hiring A Web Designer

4 Common Mistakes Made When Hiring A Web Designer

You are ready to have a website built for your company and have decided to take the step of hiring a professional, smart decision! Your website is a cornerstone of your marketing efforts and should be a well thought out tool to share your product or service and...

Why is a Monthly Retainer Service Important for Your Website?

Why is a Monthly Retainer Service Important for Your Website?

Do you think of your website as a project that is completed and checked off your to-do list? Something you only go back to when you need to add content or redesign a page? Unfortunately, this is not the case but many people think it is. They have an amazing website...

Five Things You MUST Include on Your Website

Five Things You MUST Include on Your Website

You are moving forward with your business and developing (or improving) your website! Whether you are starting your site from scratch or improving the one you have it’s meant for one thing - to grow your business. There are many features, plugins and extras you can...

The Power of Long-Form Landing Pages

The Power of Long-Form Landing Pages

When a potential client finds themselves on your landing page the goal is for them to take action on the offer you are making. One of the more effective tools is the long-form landing page. Today we are sharing why we think this is an amazing tool for business owners...

SEO Strategies That Are Hurting Your Business

SEO Strategies That Are Hurting Your Business

We have talked a lot about SEO on this blog and how important it is to a digital marketing campaign. Despite its importance, a lot of people still don't know what it is, or how to handle it effectively. There are many savvy SEO experts you can hire to handle SEO...

Why Video Marketing Can No Longer Be Ignored

Why Video Marketing Can No Longer Be Ignored

Video marketing has been on the rise for a couple of years. For quite a while it was simply an option when it came to delivering content, but now using video has become a standard part of any marketing plan. There are a variety of reasons why video has become...

What is the Difference Between a Sales Leads and Conversions?

What is the Difference Between a Sales Leads and Conversions?

When you measure the effectiveness of your website are you looking at sales leads or conversions? Do you know the difference? Many companies are not aware of the separate categories and do not have an accurate measurement of their site’s success. Today we are going to...

Responsive Web Design or Mobile Friendly?

Responsive Web Design or Mobile Friendly?

Do you use your phone or tablet to search the internet? Maybe you are reading this article on your phone right now! In 2016 mobile usage surpassed desktop usage and three years later businesses are still adjusting. There is no question that your website needs to be...

Copywriting Errors that Ruin Sales

Copywriting Errors that Ruin Sales

Crafting a website copy is an important part of the design process. Your copy introduces, informs and builds trust with your target client. When done well it guides prospects through the sales process smoothly and efficiently. There are some common mistakes that can...

Marketing Acronyms You Need to Know

Marketing Acronyms You Need to Know

When you are working with a web designer and a marketing company you will hear a lot of acronyms. All this jargon can be confusing, so we created a short list of important acronyms and meanings so that you can be informed about what everyone is talking about during...

How To Make Your Website is Your #1 Marketing Tool

How To Make Your Website is Your #1 Marketing Tool

You should think of your website as the #1 marketing tool in your business. When people hear of a business one of the first things, they do is check out their website. This means it is often the first point of contact with a potential client and often what makes them...

How Long Does It Take to See Internet Marketing Results?

How Long Does It Take to See Internet Marketing Results?

Online marketing is not an overnight strategy and it takes time to see major results. For many business owners, the lack of immediate results can be discouraging and leaves people wondering if it is even worth the effort. First, it is absolutely worth the effort and...

Can Your Website Design Company Handle Your Project?

Can Your Website Design Company Handle Your Project?

Hiring a web designer who cannot handle your project is a major speed bump to your business. We have many clients who have started their website design or redesign with a different company and end up with us. This is usually because they have realized that their...

How to Use Social Media to Build Trust

How to Use Social Media to Build Trust

Social media marketing can feel like another thing on your to-do list and is often put on the back burner of marketing activities. Social media results are hard to measure and can take time to gain traction, but despite all the apparent cons there is one BIG positive...

Creating Website Content (Less Is More)

Creating Website Content (Less Is More)

Your website is often the first time a potential client is deep diving into your offerings. Maybe they have heard of your business and they are looking at your site for more info or maybe they came across your site via Google. No matter how they arrived, you want them...

Why Your Trade Business Needs Content Marketing

Why Your Trade Business Needs Content Marketing

We cannot count how many of our trade business owners think that a blog is not necessary for their business. From contractors to builders to plumbers, we hear time and time again that blogs will not benefit their marketing efforts. We are here to tell you that there...

Why a Blog is Important to Your Website

Why a Blog is Important to Your Website

There is a constant debate about whether a blog is important for your website. Some people are of the opinion that blogs are outdated and unnecessary but most content marketers and SEO experts agree that having an active blog on your website is still VERY important....

Do Your Creative Hires Need to Be Experts In Your Industry?

Do Your Creative Hires Need to Be Experts In Your Industry?

When adding creative professionals to your team you might think you need to find candidates who are creative AND experts in your industry. While it would be amazing to be able to find the perfect creative thinker who also has expert level knowledge, that is not easily...

5 Things You Need to Build Your Empire

5 Things You Need to Build Your Empire

Are you a person who wants to grow your business into an empire? Do you have a vision of massive growth, huge success and international influence? When you are standing at the bottom of the mountain of empire building it can seem impossible to reach that goal. So,...

The Importance of Investing In Your Business

The Importance of Investing In Your Business

Entrepreneurs often struggle to invest money in their own businesses. We resist paying others because we think we can do everything ourselves and we do not value our time as much as we value our money. Time is finite, we can never get it back. You can earn more money...

What Are Zero Click Searches?

What Are Zero Click Searches?

Have you heard the term zero-click search yet? If not, it is a matter of time. Zero click searches are shaking up the world of SEO practices and will continue to grow. So, today we want to give you a quick overview of what a zero-click search is and how it will impact...

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