Referrals to your business is the easiest way to get a new client. The potential client comes to you with some trust because they have been referred by someone they know or do business with. Usually referrals take a shorter amount of time to book and are a fairly easy sale. So, how do you get more of these amazing referral clients into your usiness?
Celebrate Milestones With Your Customers
Pay attention to big events happening with your clients. In addition to birthdays and holidays keep an eye out for other events you can celebrate. New store openings, new products, etc. Whether you send a gift or simply call to congratulate, your recognition keeps you top of mind to your clients.
Give referrals to others.
One of the best ways to build referrals is to refer others. People like to reciprocate and by referring business it can start a chain reaction that can lead to lots of new business coming through your door.
Treat the Referral Well
This may be obvious, but when someone sends you a referral make sure you treat the potential new clients really well. Follow-up quickly and make sure that they feel like a VIP. Your referrals will dry up quickly if the referrer finds out that you do not follow-up, or the experience is bad. They will not want to send you new business if it reflects poorly on them. People want to refer someone who makes them look smart, so take that into consideration.
Always Say Thank-You
When someone goes out of their way to send you a potential client make sure it is acknowledged and at the very least say thank you. People who feel appreciated will feel good about continuing to send business your way. I am a big fan of sending a hand-written note or small gift to thank my referral sources. No matter what you do, just make sure those relationships maintained and gratitude is shown.
Having a constant stream of referral business is a game changer for business growth. It is a surefire way to gain new clients that are similar to the ones you currently enjoy working with and grow your business with the clients you love. Make sure to tend to your referral engine and take care of those who send you potential business.
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