What is a Website Audit and Why Do You Need One?

What is a Website Audit and Why Do You Need One?

Does your business have a beautiful website that does not seem to be converting visitors to customers? Or, do you have an older site that you know needs some updates, but you are not sure where to start? A website is a vital piece of any businesses online marketing...
What is a Marketing Audit and Why do you need one?

What is a Marketing Audit and Why do you need one?

A marketing audit is a complete evaluation and interpretation of your business’s marketing environment and efforts. The audit is comprehensive and systemic in the analysis of your marketing methods and results. These audits are done by a third-party to provide an...
Three Types of Social Media Marketing Campaigns

Three Types of Social Media Marketing Campaigns

Social media marketing is a blanket statement that business owners hear all of the time. You know that you should be using social media in your marketing strategy, but you are not sure where to start and how to measure results. Before you start pumping time and...
Why Hiring Professionals Is Better for Business

Why Hiring Professionals Is Better for Business

As business owners we are resourceful people. When we first started our businesses we were likely doing everything ourselves. Sales, accounting, marketing, hr, design where all hats that we once wore. It is understandable to be in all of those roles in the beginning...
Avoid Overwhelm When Hiring Your Support Team

Avoid Overwhelm When Hiring Your Support Team

If you are at the point in your business where you want to hire a support team the biggest feeling you might be have is overwhelm. Our businesses are the result of tons of hard work, boot strapping and sacrifice. It can be so difficult to decide to hire professionals...
Three Jobs to Outsource in Your Business

Three Jobs to Outsource in Your Business

Once you have made the decision to outsource in your business the next step is to decide what tasks you take off your plate. I recommend that you start by jotting down all the tasks you have in your business. Take a close look at where you are spending your time and...
Self-Care Activities for Business Owners

Self-Care Activities for Business Owners

As small business owners we are busy ALL THE TIME. It is often worn as a badge of honor! Unfortunately, being busy with work all the time is not really that great for you personally or professionally. Constant hustle leads to burn out and can actually slow progress in...
What to Include in Your Client Welcome Pack

What to Include in Your Client Welcome Pack

It is so exciting when you sign a new client! A new project and a new challenge are always a boost to the energy in the business. A smooth onboarding transition makes for a great start to the relationship you have with your clients and that starts with a great welcome...
Four Ways to Get More Referrals

Four Ways to Get More Referrals

​Referrals to your business is the easiest way to get a new client. The potential client comes to you with some trust because they have been referred by someone they know or do business with. Usually referrals take a shorter amount of time to book and are a fairly...
Four Things Your Website Landing Page MUST Include

Four Things Your Website Landing Page MUST Include

Whatever page on your website that visitors land on is called your landing page. It is the first place that you have a chance to impress potential customers and possibly be asked for more information about your company. Your landing page has one job, turn visitors...
What is the Difference Between Sales and Marketing

What is the Difference Between Sales and Marketing

Sales and marketing are two very different but very important functions of any business. They are often mashed together in the minds of entrepreneurs and one activity is measured by the other activities results. So, today we want to define what is included in sales...
Why It’s Important to Trust Your Hired Team

Why It’s Important to Trust Your Hired Team

When you reach the point in your business that you need to bring on employees or hire out projects to other professionals the biggest hurdle is finding people you can trust. Many business owners will stall their growth because they never find the right people or the...
4 Common Mistakes Made When Hiring A Web Designer

4 Common Mistakes Made When Hiring A Web Designer

You are ready to have a website built for your company and have decided to take the step of hiring a professional, smart decision! Your website is a cornerstone of your marketing efforts and should be a well thought out tool to share your product or service and...
Five Things You MUST Include on Your Website

Five Things You MUST Include on Your Website

You are moving forward with your business and developing (or improving) your website! Whether you are starting your site from scratch or improving the one you have it’s meant for one thing – to grow your business. There are many features, plugins and extras you...
The Power of Long-Form Landing Pages

The Power of Long-Form Landing Pages

When a potential client finds themselves on your landing page the goal is for them to take action on the offer you are making. One of the more effective tools is the long-form landing page. Today we are sharing why we think this is an amazing tool for business owners...
SEO Strategies That Are Hurting Your Business

SEO Strategies That Are Hurting Your Business

We have talked a lot about SEO on this blog and how important it is to a digital marketing campaign. Despite its importance, a lot of people still don’t know what it is, or how to handle it effectively. There are many savvy SEO experts you can hire to handle SEO...
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