4 Common Mistakes Made When Hiring A Web Designer

4 Common Mistakes Made When Hiring A Web Designer

You are ready to have a website built for your company and have decided to take the step of hiring a professional, smart decision! Your website is a cornerstone of your marketing efforts and should be a well thought out tool to share your product or service and...
Five Things You MUST Include on Your Website

Five Things You MUST Include on Your Website

You are moving forward with your business and developing (or improving) your website! Whether you are starting your site from scratch or improving the one you have it’s meant for one thing – to grow your business. There are many features, plugins and extras you...
The Power of Long-Form Landing Pages

The Power of Long-Form Landing Pages

When a potential client finds themselves on your landing page the goal is for them to take action on the offer you are making. One of the more effective tools is the long-form landing page. Today we are sharing why we think this is an amazing tool for business owners...
SEO Strategies That Are Hurting Your Business

SEO Strategies That Are Hurting Your Business

We have talked a lot about SEO on this blog and how important it is to a digital marketing campaign. Despite its importance, a lot of people still don’t know what it is, or how to handle it effectively. There are many savvy SEO experts you can hire to handle SEO...
Why Video Marketing Can No Longer Be Ignored

Why Video Marketing Can No Longer Be Ignored

Video marketing has been on the rise for a couple of years. For quite a while it was simply an option when it came to delivering content, but now using video has become a standard part of any marketing plan. There are a variety of reasons why video has become...
Responsive Web Design or Mobile Friendly?

Responsive Web Design or Mobile Friendly?

Do you use your phone or tablet to search the internet? Maybe you are reading this article on your phone right now! In 2016 mobile usage surpassed desktop usage and three years later businesses are still adjusting. There is no question that your website needs to be...
Copywriting Errors that Ruin Sales

Copywriting Errors that Ruin Sales

Crafting a website copy is an important part of the design process. Your copy introduces, informs and builds trust with your target client. When done well it guides prospects through the sales process smoothly and efficiently. There are some common mistakes that can...
Marketing Acronyms You Need to Know

Marketing Acronyms You Need to Know

When you are working with a web designer and a marketing company you will hear a lot of acronyms. All this jargon can be confusing, so we created a short list of important acronyms and meanings so that you can be informed about what everyone is talking about during...
How To Make Your Website is Your #1 Marketing Tool

How To Make Your Website is Your #1 Marketing Tool

You should think of your website as the #1 marketing tool in your business. When people hear of a business one of the first things, they do is check out their website. This means it is often the first point of contact with a potential client and often what makes them...
How to Use Social Media to Build Trust

How to Use Social Media to Build Trust

Social media marketing can feel like another thing on your to-do list and is often put on the back burner of marketing activities. Social media results are hard to measure and can take time to gain traction, but despite all the apparent cons there is one BIG positive...
Creating Website Content (Less Is More)

Creating Website Content (Less Is More)

Your website is often the first time a potential client is deep diving into your offerings. Maybe they have heard of your business and they are looking at your site for more info or maybe they came across your site via Google. No matter how they arrived, you want them...
Why Your Trade Business Needs Content Marketing

Why Your Trade Business Needs Content Marketing

We cannot count how many of our trade business owners think that a blog is not necessary for their business. From contractors to builders to plumbers, we hear time and time again that blogs will not benefit their marketing efforts. We are here to tell you that there...
Why a Blog is Important to Your Website

Why a Blog is Important to Your Website

There is a constant debate about whether a blog is important for your website. Some people are of the opinion that blogs are outdated and unnecessary but most content marketers and SEO experts agree that having an active blog on your website is still VERY important....
5 Things You Need to Build Your Empire

5 Things You Need to Build Your Empire

Are you a person who wants to grow your business into an empire? Do you have a vision of massive growth, huge success and international influence? When you are standing at the bottom of the mountain of empire building it can seem impossible to reach that goal. So,...
The Importance of Investing In Your Business

The Importance of Investing In Your Business

Entrepreneurs often struggle to invest money in their own businesses. We resist paying others because we think we can do everything ourselves and we do not value our time as much as we value our money. Time is finite, we can never get it back. You can earn more money...
What Are Zero Click Searches?

What Are Zero Click Searches?

Have you heard the term zero-click search yet? If not, it is a matter of time. Zero click searches are shaking up the world of SEO practices and will continue to grow. So, today we want to give you a quick overview of what a zero-click search is and how it will impact...
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