Kajabi vs WordPress: What is the Right Platform for Your Small Business? The decision of whether to use WordPress or Kajabi will depend on your needs and goals. You should consider these questions: What is your business model? What is your goal with your website? How...
How Much Does It Cost To Build A Website? In today’s online space, there are a plethora of options when it comes to building a website. But the real question is, which option is right for you and your business? If this is a question you have asked OR if you...
10 Steps On How To Design a Website that Increases Conversion Rates If you want your website to be successful, it’s important that you design it with conversion in mind. There are many things that you need to understand when learning how to design a website that...
As a business owner, you probably understand the importance of SEO and having a great online marketing strategy. You probably also realize that it is complicated and time consuming if you are not an expert. As with any aspect of running a business there are things...
Does your business have a beautiful website that does not seem to be converting visitors to customers? Or, do you have an older site that you know needs some updates, but you are not sure where to start? A website is a vital piece of any businesses online marketing...
A marketing audit is a complete evaluation and interpretation of your business’s marketing environment and efforts. The audit is comprehensive and systemic in the analysis of your marketing methods and results. These audits are done by a third-party to provide an...
Why You Need A Online Strategy for Your Website and Marketing Plan Lean management has taught us that strategy and planning is the key differentiator between proper execution and wasting time and financial resources. Therefore, it should not come as a surprise that an...
Three Types of Social Media Marketing Campaigns Social media marketing is a blanket statement that business owners hear all of the time. You know that you should be using social media in your marketing strategy, but you are not sure where to start and how to measure...
Internet marketing encompasses a lot of activities. From social media to having a state-of-the-art website to content marketing, there is a lot you can do to promote your business online. Many business owners are nervous to put their toes in the internet marketing...
As business owners we are resourceful people. When we first started our businesses we were likely doing everything ourselves. Sales, accounting, marketing, hr, design where all hats that we once wore. It is understandable to be in all of those roles in the beginning...
If you are at the point in your business where you want to hire a support team the biggest feeling you might be have is overwhelm. Our businesses are the result of tons of hard work, boot strapping and sacrifice. It can be so difficult to decide to hire professionals...
Once you have made the decision to outsource in your business the next step is to decide what tasks you take off your plate. I recommend that you start by jotting down all the tasks you have in the business. Take a close look at where you are spending your time and...
As small business owners we are busy ALL THE TIME. It is often worn as a badge of honor! Unfortunately, being busy with work all the time is not really that great for you personally or professionally. Constant hustle leads to burn out and can actually slow progress in...
It is so exciting when you sign a new client! A new project and a new challenge are always a boost to the energy in the business. A smooth onboarding transition makes for a great start to the relationship you have with your clients and that starts with a great welcome...
Four Ways to Get More Referrals Referrals to your business is the easiest way to get a new client. The potential client comes to you with some trust because they have been referred by someone they know or do business with. Usually, referrals take a shorter amount of...
The most important part of working with clients is to have clear lines of communication and an abundance of trust. When a client signs on with you the best way you can ensure that is turns into a repeat client is to make the process easy and beneficial. Clear...
Four Things Your Website Landing Page MUST Include Whatever page on your website that visitors land on is called your landing page. It is the first place that you have a chance to impress potential customers and possibly be asked for more information about your...
What is the Difference Between Sales and Marketing Sales and marketing are two very different but very important functions of any business. They are often mashed together in the minds of entrepreneurs and one activity is measured by the other activities’...
When you reach the point in your business that you need to bring on employees or hire out projects to other professionals the biggest hurdle is finding people you can trust. Many business owners will stall their growth because they never find the right people or the...
What Does A Business to Business Website Need in 2022? As a B2B business, there are certain things that your website should have to attract great clients. B2B clients are different from the general consumer and have different needs. These four simple additions to your...
4 Common Mistakes Made When Hiring A Web Designer You are ready to have a website built for your company and have decided to take the step of hiring a professional, smart decision! Your website is a cornerstone of your marketing efforts and should be a...
How to Create Content For Your Social Media Marketing Strategy Social media marketing has become an essential part of any comprehensive marketing plan. Consumers use social media to seek reviews, validate their purchase choices and look for social proof that other...
How Often Do You need to Updated Website and Marketing Strategy? Hint – It’s every 18 months. Think about the technological advances you’ve experienced in the last three years. Most likely, your phone, your television, and your computer are much...
Why do I Need a Monthly Retainer Service for My Website Do you think of your website as a project that is completed and checked off your to-do list? Something you only go back to when you need to add content or redesign a page? Unfortunately, this is not the case but...
