Social media marketing has become an essential part of any comprehensive marketing plan. Consumers use social media to seek reviews, validate their purchase choices and look for social proof that other people have had a good experience as a customer. There are a lot of businesses competing for attention on social media platforms, so how do you break through the noise and create content that stands out? 

Choose Your Platform

There are so many social media platforms and new ones being created all of the time. It is impossible to be on every single platform in an effective and meaningful way. Our advice is to look at who your ideal client is and determine which platforms they are using and show up there. By being wholly present on 1-3 platforms you will be able to gain a following, connect in a meaningful way and benefit from your efforts. If you are trying to be on every platform you will likely not do any of them really well and waste your time. 

Plan Your Content In Advance

One of the great things about social media is that you can post in real-time or you can schedule content out in advance. No matter who you go about posting content you can certainly plan your topics out for a month, a quarter or even a year. This takes the pressure off of coming up with great content whenever you are on the platform because you already know what you want to talk about in advance. Most businesses have some sort of busy time during the year, holidays, special events, etc. Sit down and map out all of the happenings in your business for the next month, quarter or year and think about what content you can create around those things. 

Content Tips

When creating content for your social media platforms it should fall into one of these categories: 

  • Relevant
  • Informative
  • Useful
  • Entertaining
  • Shareable

Businesses often fall into the habit of only posting about sales and promotions. When this is the only content being shared you will be tuned out by social media users. It comes across as salesly and opportunistic. Social media is just that, social. It is important to do more than just post for the sake of posting. When you are creating content, make sure it is serving your audience and benefiting their experience with your brand, this will lead to more success and more growth on social media.

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