What Are Zero Click Searches?
Have you heard the term zero-click search yet? If not, it is a matter of time. Zero-click searches are shaking up the world of SEO practices and will continue to grow. So, today we want to give you a quick overview of what a zero-click search is and how it will impact traffic to your website.
What is a Zero Click Search?
When a user searches on Google they will probably not look much further than the first page of results. Being ranked on the first page used to be the #1 priority of websites. It is still vitally important to rank in a top position in Google searches because you are not only competing with other websites, you are competing with zero-click search results.
A zero-click search is one where the answer is displayed directly at the top of a Google search result. This means that the searcher does not have to click over to any website to get the answer they are looking for.
What Kind of Searches Result in Zero Click Results?
There are three main search types that end up as zero-click searches:
- Direction-oriented searches: Search results for places, locations, and businesses. These are almost always local and often carry tags like “near me” or “open now.”
- Database-oriented searches: Search results for dates, times, currency, math, or any other small snippet of information that can be quickly answered by Google.
- Dictionary-oriented searches: Search results for names, places, things, or anything that can be answered by a dictionary, thesaurus, or encyclopedia
How to Appear in Zero Click Results
To appear in the zero-click results you want to be in the featured snippet spot. This is also called the zero rank position as it appears above the #1 slot. Google picks snippets of information from its indexed websites to provide instant answers to a search. When a user performs a search, they see the answer to the search above the list of sites. As a result, users do not have to click a page to find the answer, they can read it in the snippet box. If they want more info than what is listed in the snippet the site is listed below and often that is what they click through too. If you can create local pages and answer searches from the local audience in your content, you too can make your web pages more clickable and accessible.
There will be much more information about optimizing SEO for zero-click searches and we will share it as it comes. For now, it is a good idea to be familiar and to make sure your SEO expert is working on this for your business.