Five Things You MUST Include on Your Website​ You are moving forward with your business and developing (or improving) your website! Whether you are starting your site from scratch or improving the one you have it’s meant for one thing – to grow your business....
SEO Strategies That Are Hurting Your Business We have talked a lot about SEO on this blog and how important it is to a digital marketing campaign. Despite its importance, a lot of people still don’t know what it is, or how to handle it effectively. There are...
What is the Difference Between Sales Leads and Conversions? When you measure the effectiveness of your website are you looking at sales leads or conversions? Do you know the difference? Many companies are not aware of the separate categories and do not have an...
Crafting a website copy is an important part of the design process. Your copy introduces, informs and builds trust with your target client. When done well it guides prospects through the sales process smoothly and efficiently. There are some common mistakes that can...
How Long Does It Take to See Online Marketing Results Online marketing is not an overnight strategy and it takes time to see major results. For many business owners, the lack of immediate results can be discouraging and leaves people wondering if it is even worth the...
Hiring a web designer who cannot handle your project is a major speed bump to your business. We have many clients who have started their website design or redesign with a different company and end up with us. This is usually because they have realized that their...
Your website is often the first time a potential client is deep diving into your offerings. Maybe they have heard of your business and they are looking at your site for more info or maybe they came across your site via Google. No matter how they arrived, you want them...
We cannot count how many of our trade business owners think that a blog is not necessary for their business. From contractors to builders to plumbers, we hear time and time again that blogs will not benefit their marketing efforts. We are here to tell you that there...
When adding creative professionals to your team you might think you need to find candidates who are creative AND experts in your industry. While it would be amazing to be able to find the perfect creative thinker who also has expert level knowledge, that is not easily...
Are you a person who wants to grow your business into an empire? Do you have a vision of massive growth, huge success and international influence? When you are standing at the bottom of the mountain of empire building it can seem impossible to reach that goal. So,...
Entrepreneurs often struggle to invest money in their own businesses. We resist paying others because we think we can do everything ourselves and we do not value our time as much as we value our money. Time is finite, we can never get it back. You can earn more money...
Starting Your Own Business Mastering Your Business with Danielle La Fleur and guest Karen Rae talk about Starting Your Own Business! How do you face the fears that go along with starting a new business! Danielle addresses how to overcome with action and creating...
Last week we talked all about the types of difficult clients you might encounter in your business. You can read that here. Today we are going to dive deeper and talk about how to deal with each type of client.Indecisive/Committee Decision MakersThe main thing to...
Bill Gates once said “Your most unhappy customers are your greatest source of learning.” It can be difficult to see the silver lining when you are in the midst of dealing with a difficult client. In our two-part series we are going to identify six common types of...
As business owners, we have so much freedom in scheduling our time and often with that much freedom we end up being pulled in a million different directions and our seemingly ample time is drained quickly. By creating your ideal day, week and month you can plan out...
If you are like me you are always looking for ways to be more productive. When I started using the Pomodoro technique I immediately saw an increase in my productivity. If you have not heard of the Pomodoro technique it is worth learning about how it can change your...
We are currently at the start of 2019, so people are working on goals and resolutions for the year. It is fun and exciting to make big goals that you imaging achieving by the end of the year, but unfortunately, it is also really hard to reach those big goals over the...
Goal setting in business is the most important thing we do as entrepreneurs. As the CEO’s of our companies, we are the visionaries and our plans direct the course of the business. Whether you are a solo entrepreneur or you lead a team, your goals and plans should be...
Business owners at all levels are usually looking for more visibility. You may be just starting out and need all the visibility, or you are looking to launch a new service and need more visibility around your new idea. No matter what level of business you are at,...
Sales is the most important part of any business. Without sales, you have no client, which means you have no business. Even though it is a vital part of your business, for most it is their least favorite part. There is a constant fear of rejection, feeling like you...
When you own a business there comes a point when you need to have more help. Sometimes you have enough extra work to hire an employee, but often entrepreneurs get to the point that they need to outsource to another person or business. So, when do you know it is time?...
If you are an entrepreneur you have probably heard the term batching. It is the popular productivity practice of carving out a chunk of time to complete a certain task like content creation. We all have a million things that we do in our businesses. Some have to be...
As your business grows and your client roster increases you can guarantee that you will start running into issues with your clients. It is likely that the issues could be fixed with a few key policies and boundaries. So, how do you set new boundaries with current...
