4 Common Mistakes Made When Hiring A Web Designer You are ready to have a website built for your company and have decided to take the step of hiring a professional, smart decision! Your website is a cornerstone of your marketing efforts and should be a...
How to Create Content For Your Social Media Marketing Strategy Social media marketing has become an essential part of any comprehensive marketing plan. Consumers use social media to seek reviews, validate their purchase choices and look for social proof that other...
How Often Do You need to Updated Website and Marketing Strategy? Hint – It’s every 18 months. Think about the technological advances you’ve experienced in the last three years. Most likely, your phone, your television, and your computer are much...
Why do I Need a Monthly Retainer Service for My Website Do you think of your website as a project that is completed and checked off your to-do list? Something you only go back to when you need to add content or redesign a page? Unfortunately, this is not the case but...
Five Things You MUST Include on Your Website You are moving forward with your business and developing (or improving) your website! Whether you are starting your site from scratch or improving the one you have it’s meant for one thing – to grow your business....
The Power of Long-Form Landing Pages When a potential client finds themselves on your landing page the goal is for them to take action on the offer you are making. One of the more effective tools is the long-form landing page. Today we are sharing why we think this is...
SEO Strategies That Are Hurting Your Business We have talked a lot about SEO on this blog and how important it is to a digital marketing campaign. Despite its importance, a lot of people still don’t know what it is, or how to handle it effectively. There are...
Why Video Marketing Can No Longer Be Ignored Video marketing has been on the rise for a couple of years. For quite a while it was simply an option when it came to delivering content, but now using video has become a standard part of any marketing plan. There are a...
What is the Difference Between Sales Leads and Conversions? When you measure the effectiveness of your website are you looking at sales leads or conversions? Do you know the difference? Many companies are not aware of the separate categories and do not have an...
Do you use your phone or tablet to search the internet? Maybe you are reading this article on your phone right now! In 2016 mobile usage surpassed desktop usage and three years later businesses are still adjusting. There is no question that your website needs to be...
Crafting a website copy is an important part of the design process. Your copy introduces, informs and builds trust with your target client. When done well it guides prospects through the sales process smoothly and efficiently. There are some common mistakes that can...
Marketing Acronyms You Need to Know When you are working with a web designer and a marketing company you will hear a lot of acronyms. All this jargon can be confusing, so we created a shortlist of important acronyms and meanings so that you can be informed about what...
How To Make Your Website is Your #1 Marketing Tool You should think of your website as the #1 marketing tool in your business. When people hear of a business one of the first things, they do is check out their website. This means it is often the first point of contact...
How Long Does It Take to See Online Marketing Results Online marketing is not an overnight strategy and it takes time to see major results. For many business owners, the lack of immediate results can be discouraging and leaves people wondering if it is even worth the...
Hiring a web designer who cannot handle your project is a major speed bump to your business. We have many clients who have started their website design or redesign with a different company and end up with us. This is usually because they have realized that their...
Easy As Pie Design Presents How to use social media to build trust Learn MoreGet Started Download Nowhow to use social media to build trust Success! First Name Last Name Email Get Started Build Your Brand Optimize Your Social Media Social media marketing can feel like...
Your website is often the first time a potential client is deep diving into your offerings. Maybe they have heard of your business and they are looking at your site for more info or maybe they came across your site via Google. No matter how they arrived, you want them...
We cannot count how many of our trade business owners think that a blog is not necessary for their business. From contractors to builders to plumbers, we hear time and time again that blogs will not benefit their marketing efforts. We are here to tell you that there...
There is a constant debate about whether a blog is important for your website. Some people are of the opinion that blogs are outdated and unnecessary but most content marketers and SEO experts agree that having an active blog on your website is still VERY important....
When adding creative professionals to your team you might think you need to find candidates who are creative AND experts in your industry. While it would be amazing to be able to find the perfect creative thinker who also has expert level knowledge, that is not easily...
Are you a person who wants to grow your business into an empire? Do you have a vision of massive growth, huge success and international influence? When you are standing at the bottom of the mountain of empire building it can seem impossible to reach that goal. So,...
Entrepreneurs often struggle to invest money in their own businesses. We resist paying others because we think we can do everything ourselves and we do not value our time as much as we value our money. Time is finite, we can never get it back. You can earn more money...
It is difficult to think about building or updating your website when your business is booming. You are so busy you are turning away clients! Why do you need to worry about having a professionally designed website? Well, if you think about your website as the hub of...
What Are Zero Click Searches? Have you heard the term zero-click search yet? If not, it is a matter of time. Zero-click searches are shaking up the world of SEO practices and will continue to grow. So, today we want to give you a quick overview of what a zero-click...
